Hooray for new non-generic looking characters! Although, still having pun-based names...
So, meet Norm Alex! As you can see by his name, he's just your nerdy average guy, going through life. He works at I Really Don't Care Incorporated (or IRDC Inc. for short), where he does...something.
But he always gets himself into some wacky shenanigans!! Why? Check out the enclosed instruction book for more instructions.